Analytical Critique of the Novel Ionization Device for Controlling the Term Paper

Analytical Critique of the Novel Ionization Device for Controlling the Charge States of Peptides - Term Paper Example Therefore understanding current improvements in the analytical procedures such as the inductive ionization technique is vital in the progress of proteomics. This paper by Peng et al (pp.8863) presents an improvement of the electrospray ionization method used in mass spectrometry, the inductive electrospray (inductive ESI). This work provides a background of the existing electrospray (conventional electrospray) method, its short comings and then attempts to introduce the novel technique. The benefits of the new technique are highlighted in the study together with a simple experiment giving a comparison of the mass spectrum produced by the conventional ESI and the one produced by inductive ESI. A background Mass spectrometer is used to measure samples by producing ions and separating them according to their mass-to-charge (m/z) ratio. In mass spectrometric analysis various steps are carried on the sample to be analysed. These include atomization, conversion of the atomized portion into a stream of ions. The streams of ions are then separated based on their charge-to-mass ratio (m/z). Final step in mass spectroscopy involves measuring the current when these ions hit appropriate transducers. Major components of a mass spectrometer are an inlet system for injecting micro amounts of the sample to the ion source. Conversion of the sample into ions is achieved by bombarding the sample with electrons, ions or molecules. Upon samples being converted into ions, the stream of ions is directed into a mass analyzer which disperses the ions based on m/z ratio. From the mass analyzer, the transducer converts the beam of ions into electrical signal which are processed to generate a mass spectrum of the analyte. Method for ionization falls into two categories; the gas phase and desorption methods. Gas phase involves the vaporization and ionization of a sample whereas in desorption method; solid or liquid sample is converted into a gaseous phase directly. Matrix-assisted desorpti on-ionization (MALDI) and electrospray ionization (ESI) are examples of desorption ion sources for mass spectrometry and bear the advantage of being applicable to thermally unstable samples as well as in non-volatile samples. Electrospray ionization(ESI) is based on extraction of ions from solution (Rosenberg 845). ESI is amenable in the analyses of biomolecules such as polypeptides, proteins and oligonucleotides which have high molecular weight (100, 000 kDa) (Skoog pp560). Multiple charged ions are produced in ESI which enable measurement of high mass species. This is achieved by reducing m/z ratio to a range appropriate for mass spectrometry application. Samples used in ESI are usually non-volatile and the method is amenable for mass determination of biomolecules, analyzing and sequencing of proteins as well as analyzing drugs. Description of the chemical target to be measured, desired precision, accuracy and cost of the measurements/instrument. The mass spectrum in an electrospr ay depends on the generation of ions in an aerosol. Usually ion formation in the aerosol is a competitive process where the sample of interest in this case peptide will compete for formation of ions with contaminants such as phosphates

Multiple Personalities: Do They Really Exist :: essays research papers

Multiple Personalities: Do They Really Exist Multiple personalities- the existence of two or more distinct personalities or personality states within one person. In actuality, up to ten or even more personalities can coexist within one person, some documented cases have revealed over one hundred. But, the question remains, what exactly is the multiple personality disorder (MPD)? First I will look at what exactly the disorder is. It is, in simple terms, many complex personalities all inhabiting the same body. At any given time, one of those personalities is in control of the body. Each one has different tastes, style, thought process, and many other things that define a person. However, research has proven even more than that. In clinical studies it has been found that of the different personalities of one person, the eye prescription, allergies, athletic ability, and even diabetes can exist in one of the personalities and not the others. The person can switch at any given time from one personality to another, often not realizing it. This can account for memory loss and time loss in the primary personality, who often does not have access to the memories of the other personalities. A common misconception among the general public is the confusion of MPD with the disease of schizophrenia. Schizophrenics do NOT have distinct personalities, rather, they have hallucinations of voices outside their heads. Schizophrenia is caused by brain malfunctions and can be treated with drugs, whereas suffers of MPD cannot because MPD is an almost purely psychological disorder. MPD seems to be caused mainly by incredibly violent and terrible childhood abuse. In fact, about 98% of MPD sufferers were abused as children. The disorder also occurs between three to nine times more in women than men, the person being abused creates other personalities to handle the pain. In the case of a man named Milligan, his father beat him and sexually abused him. Then he forced the boy to dig his own grave, burying him alive with only a stove pipe to breath through. Then the father urinated into the pipe onto the boy's face. With that kind of abuse, you either go crazy, die, or develop other personalities. That is why, in many people with MPD, there are agitated and distracted child personalities. These personalities were created in order to suffer the pain of abuse. When the abuse was over, their call was no longer needed and the primary personality could resume control, dropping with that second personality all memory of the event and continuing as if nothing happened. This type of personality exists in almost all MPD sufferers. Another common personality is the

Blue Nile, Inc. Essay

Vision and Mission â€Å"Blue Nile’s vision is to educate its customer base so that customers can make an informed, confident decision no matter what event they are celebrating. It wants to make the entire diamond-buying process easy and hassle-free. In addition, an important part of Blue Nile’s vision as CEO Diane Irvine said in a recent webinar with Kaihan Krippendorf, is for the company to be seen as the â€Å"smart† way to buy diamonds, while saving 20%-40% more than one would in the typical jewelry store.† (Hoffman, 2010, p.1). Objectives The objective of the case study of Blue Nile is to evaluate and study their current business strategy. Internal and external analysis are used to identify the weak points or aspects of their current strategy. Other courses of action will be identified to improve the implementation of Blue Nile’s strategy. Alternatives will be recommended to increase the brand name for Blue Nile. External and Internal Analysis Porter’s Five Forces Model Rivalry among Competing Sellers. Rivalry among competing sellers is the strongest among the five sources of Porter’s Model. There are many competitors in today’s diamond market. This makes the rivalry between Blue Nile and its competitor’s high. There are small mom and pop shops, the larger retain stores like Tiffany and Co. and DeBeers. Blue Nile is faced with other online competitors like themselves as well as websites such as EBay and Amazon. The competition is extremely intense to gain customer base. With all the competition each company must be able to offer their customer something they cannot find with any of the others. Bargaining Power of Buyers. The Bargaining power of the buyer is high in the diamond purchasing world. The bargaining power for the buyer with Blue Nile is medium because customers are able to see the price of their desired purchase  and shop around to find a better price or deal. Switching cost for the customer is virtually none existen t because they can switch to another company if they do not like the price, customer service, or other things associated with their purchase. The benefit Blue Nile has over the bargaining power of the buyer is they have prices set below their competitors with the same great quality. Bargaining Power of Suppliers. There are only a limited number of suppliers for Blue Nile to choose from, making the bargaining power of the supplier high. Blue Nile must depend on their suppliers to deliver their products in a timely manner in order to provide timely delivery to their customers. Suppliers are able to dictate their prices to Blue Nile because of the limited amount of suppliers. Blue Nile cannot accept prices from one supplier that supplier can easily find another company to sell to. Threat of Substitute Products. There is a threat of substitute product for Blue Nile. The threat falls into the medium category because other substitutes do exist. Some substitutes are diamonique, cubic zirconia, or other artificially made diamonds. Some people will choose a substitute as they cannot afford to purchase and expensive diamond. Even though the quality is not the same as a real diamond many people still choose the substitute. Threats of New Entrants. There is an increase of new entrants as it is now easier than ever before to enter the diamond market. In the past the startup cost was extremely high making the entrance of new companies low. It is easier for new entrants today because the availability of the internet to reach customers. Also, the startup is low in online business. SWOT Analysis Blue Nile has a strong position in the market because they have continued to gain confidence with their consumer. Being the largest online dealer in the world helps them to maintain their position in the market. Unfortunately, Blue Nile is facing threats and weaknesses that can deteriorate their market position. The increasing competition from other companies as well as their weak brand recognition are a major cause for concern. Strengths Blue Nile is the leader in online jewelry making. They have a unique selling position as they were the first company to allow an individual to customize their diamond engagement ring. Customers are able to choose and design their own ring with options such as clarity, size and the shape of the diamond. Customers can also choose from many settings for their engagement ring. Customer service is a priority to Blue Nile. They offer their customers a personalized experience to build customer confidence. Many options are made available to their customers through their website. Customers can choose from toll-free calls, live-chat, or email as a means to contact customer service. Convenient billing and insurance options are other ways that Blue Nile strives to provide excellent service to their customers. Customers are offered a bill me later option as well as a 30-day money back guarantee. All orders are shipped to their customer fully insured to build customer confidence in Blue Nile. With as many as forty suppliers Blue Nile has the capability to maintain a unique supply chain model. They maintain strong relationships with their suppliers. Their diamonds are offered for direct sale from their cutters. This allows Blue Nile to purchase stones at a lower cost than the competition because they avoid the mark-up from third-parties. Their virtual online inventory permits them to have limited inventory on hand, therefore decreasing their carrying cost. Weaknesses Blue Nile does not have a physical store which takes away from the experience of touching and seeing the actual engagement ring that will be purchased. A diamond engagement ring is a large investment. When customers purchase a diamond online they are taking a risk at purchasing a diamond without being able to examine or actually touch their ring. This risk causes the purchase prices to be lower than those purchased in a physical store. Customers are more comfortable purchasing a more expensive ring from brand name stores like Tiffany and Co. Customers are also more confident in their online purchase with Tiffany and Co. because they have a physical store and the popularity of the Tiffany and Co. brand name. Although Blue Nile is continuing to grow and their business model appears to  be strong they still need to increase awareness of their brand name. The lack of brand awareness gives other competitors such as Tiffany and Co an advantage over Blue Nile. They need to create more ways to bring recognition to their brand name. Customers will not feel secure purchasing a large purchase from a brand they do not recognize. Increasing their brand name will give Blue Nile an increase in sales as well as increased customer confidence. Opportunities Sales for Blue Nile mostly focus on diamond engagement rings. Men are mostly the target for purchases of engagement rings. Blue Nile can increase their sales and their target market by branching out into other jewelry products. A broader product base can open up their target market to woman also. Branching out with a physical store front can also increase Blue Nile’s sales and brand recognition. Having a chain of physical stores will give those customers an opportunity to purchase from Blue Nile who otherwise would not purchase because of the risk of making this type of purchase online. Sales would increase because customers tend to spend more per purchase when visiting a physical store as it reduces the perceived risk of the customer. Globalization is a huge opportunity for Blue Nile. This would open up a vast amount of sales and will expand their brand name by offering their products internationally. The international market is an attractive opportunity for Blue Nile to broaden their customer base. Competitors such as Tiffany and Co have already tapped into the international market so for Blue Nile to remain competitive they must seek to globalize their business. Currently only thirteen percent of sales are from the international market. Threats The increasing cost of diamonds is having an impact on profitability for Blue Nile. They have a virtual inventory, meaning they purchase their diamonds at the current spot rate. When the price of diamonds is increasing this puts Blue Nile at a disadvantage because most competitors will have  purchased their diamonds at a much lower price because they have them in their current inventory. In order to keep prices competitive Blue Nile most likely will absorb the cost of the increase in the diamonds. Blue Nile’s main threat is the competition of other companies such as Tiffany and Co and DeBeers. Tiffany and Co. is the biggest threat to Blue Nile as they are famous for their diamond engagement rings, making their target market mostly men. The famous brand of Tiffany and Co makes it a very desirable choice for those men seeking to purchase an engagement ring. Many of Blue Nile’s competitors also offer many of the same benefits as a purchase from Blue Nile. Customer service, experts to assist in the purchase, and return policies offering customer satisfaction have become a norm among most competitors. Many other online jewelry companies are entering the market for online jewelry purchases. They should continue to monitor the new companies entering the market. The threat of new entrants is an area that they must continually be aware of because letting their guard down could cause them to lose market. Because of these threats, Blue Nile must continue to strive to rise above the competition. Problem Identification Given that Blue Nile has competitor’s that threaten to capture the customer base, what can Blue Nile do to capture additional customer base?  Given that Blue Nile needs to increase sales and tap into a different market, what can Blue Nile do to increase sales and brand awareness? Solutions To attract additional customer base Blue Nile should create additional products to attract the female customer base. Blue Nile should offer bracelets,necklaces, and other items that would broaden their customer base. As of now mostly younger men have the need to purchase an engagement ring. By offering additional products their customer base could grow to also include older men as well as females. Opening up their market to this additional customer base can increase their sales significantly. In order to increase sales and brand awareness Blue Nile should look at two solutions. The first is to open a chain of brick and mortar stores as  customers tend to enjoy the hands on experience of purchasing expensive jewelry from a physical store. Customers tend to spend more per purchase at a physical location. This would increase both sales and brand awareness. Expanding their merchandise line in other countries would also increase their customer base. Blue Nile should use their same strategy of providing diamond jewelry to the international markets. References Wheelen, T., Hunger, J., Hoffman, A., & Bamford, C. (2014). Blue Nile, Inc. Case Study 10. In Strategic Management and Business Policy (14th ed., pp. 10.1-10.16). Boston: Pearson.

The Character of Mr.Watts - 3316 Words

Character of Mr. Watts Tom Christian Watts, known locally as Pop Eye, is an elderly white man living in the village with his black wife, Grace. Grace is from the village and now suffers from an undisclosed mental illness. He and his wife are local eccentrics, providing the children with entertainment on occasions when Pop Eye, wearing a clown’s red nose, pulls his wife along the village in a trolley. In turn, she stands regally looking at no-one. Matilda is keen to understand what this behaviour means, ‘sensing a bigger story’, but the adults ‘looked away’ as if embarrassed by the sight. Only at the end of the novel is the ‘bigger story’ made clear. At the start of the story Matilda only knows what she sees of Mr. Watts: he wore ‘the†¦show more content†¦But she changed it. Her name is Sheba.’ The reader now thinks of Pop Eye with his clown’s nose pulling along his queenly wife on the trolley. Why did Grace feel the need to change? What had she moved from and to? Later on Mr. Watts comes into open conflict with Dolores over her disapproval of Mr. Watts’ teaching of a work of irrelevant fiction, as Dolores sees ‘Great Expectations’, instead of God’s word and His influence on Matilda’s thinking. Dolores challenges Mr. Watts to deny the Devil’s existence in a story of her own. His response is: ‘Pip is an orphan -----emigrant’s experience. Each leaves behind the place they grew up in . Each strikes out on his own. Each is free to create himself anew. Each is also free to make mistakes---‘ While we recognise the similarity of explanation given to Matilda earlier in the story we begin to understand that he is talking to Dolores about Grace and that some of Dolores’s hostility towards Mr. Watts has to do with his wife, a childhood friend of Dolores. By the end of the novel the reader understands he may be referring to himself. When the redskins finally arrive at the village looking for rebel soldiers there is confusion caused by seeing Pip’s name in the sand. Daniel tries to be helpful by explaining ‘Pip belongs to Mr. Dickens, sir’, pointing to the school and the officer misinterprets this to be Mr. Dickens instead of Tom Watts. Mr. Watts causes further confusion by owning up to being Mr.Show MoreRelatedWilliam Shakespeare s Hamlet 907 Words   |  4 Pagesstrong aspects of Hamlet’s state of mind. Within these lines there is hesitance, motivation, and suffering. Each of these characteristics can be seen in The Kite Runner portrayed in the character Amir. These characteristics are also portrayed in the character Matilda from Mister Pip. Though each of these characters, Hamlet, Amir, and Matilda, all have very different story lines, they are all relatable through the characteristics of hesitance, motivation, and suffering. Hamlet expresses hesitance,Read MoreThemes Of Mister Pip By Lloyd Jones1206 Words   |  5 PagesCourage and morality are two prominent themes in Mister Pip that are frequently demonstrated throughout the novel. Many characters in Mister Pip accurately show what it means to be both courageous and understanding. Mister Pip, written by Lloyd Jones is a novel recounted by the bright and curious thirteen-year-old Matilda, who presents the events over a three year time period from 1990 to 1993. The central storyline tells the lives of the inhabitants of a small village. The villager’s lives are gradually

Essay on Personal Development Plan Improving My...

Throughout my whole life I have witnessed how relationships should go, and my parents have always been my primary learning source of communication. It was modeled for me in a healthy way, but also in a negative way sometimes. I catch myself struggling with my reacting behaviors to negative events, and ways of speaking. This causes me a lot of grief and frustration when I am communicating with people or my loved ones. This would also include my five-year relationship with my boyfriend. My goals of my personal development plan are to become a better partner in my relationship, and communicate efficiently. Another goal would be to better choose how I react in situations. An important aspect of communication is becoming aware, choosing words†¦show more content†¦I was able to have a few moments to truly think about how I would respond, and perceive the situation. When I would become defensive in my relationship I am aware that I can be hurtful and have a poor attitude. We both w ere guilty of misunderstanding each other frequently, and applying the perception check allowed us to understand what we meant. Not only is perception checking important, using â€Å"I† statements is important as well. Throughout my experience with my personal growth plan I have incorporated perception checking, and â€Å"I† statements. Using â€Å"I† language provides a more accurate and less provocative way to express a complaint (Adler Proctor, 2014). As I applied this skill my goal was to avoid my partner from getting defensive. I wanted to communicate with him in the least threating way. I took accountability when I applied an â€Å"I† statement, and wanted him to recognize how I really feel. I was able to avoid judgment in a situation because I would explain how I felt and my feelings meant more when he understood. I was able to calmly and collectively communicate with my partner during an â€Å"I† statement. I wanted to also encourage him to use â€Å"I† statements, because instead of overreacting he was able to express his true feelings. These two interpersonal skills were very important in improving my relationship with my partner. I have become aware of reactions to situations and I am continuing to improve. I see this personalShow MoreRelatedunit 302 - Evaluate and improve own performance in a business environment745 Words   |  3 Pagesï » ¿Evaluate and Improve own Performance in a Business Environment Unit 302 1.1 The purpose of continuously improving your own performance is business is to help improve the overall performance of the business. This will also improve your own job satisfaction and overall employability. There are three main ways you can improve your own performance. The first is to set aside time with a good manager, who can assess your work and give you advice on how to complete that piece of work. This canRead MoreASSESSMENT 1 WORKING IN ADULT SOCIAL CARE Copy1525 Words   |  7 PagesWORKING IN ADULT SOCIAL CARE QUESTION 1 EXPLAINE HOW A WORKING RELATIONSHIP IS DIFFERENT FROM A PERSONAL RELATIONSHIP They both apply in different sphere; the first determination refers to work related aspects e.g. professional codes of conduct, employer policies and all relevant procedures according to which we needs to perform our daily duties, as the second one applies to private life. In our working relationship we are friendly to other colleagues, individual service users or employersRead Moreassignment 302 NVQ lvl 31702 Words   |  7 Pages Principles of Personal development In adult social care settings Task A Guidance You are going to be a mentor for a new social care worker as part of their induction process. Part of your role is to help them prepare for the review after their probation period. Ai) Create a guide for the new social care worker about how to reflect on their practice. 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Reflective practice is the process that enables individuals to achieve better understanding of themselves, their understanding, their skills, competencies and their workplace practices in general. Reflective practice allows us to reflect on our actions and experiences so that we can learn from them and adapt our behaviour accordingly. Reflective practice can be uncomfortable

Christian Leadership Paper - 1278 Words

Philosophy of Christian Leadership Paper I never thought to be a Christian leader. As a matter of fact, I am a person who did not know about God for 26 years. I was the center of my life, and there was no room for God to enter. Even when I was attending church service, I was trying not to be exposed to other church people. In other words, I was the kind of person who was afraid to walk into a life of faith. However, in the past three years, God has changed me in many ways, and showed me so many miraculous things. And, finally here I am. Being a Christian leader seems the most challenging job in the world. I am working as the chairman of a youth ministry, and walking on the path to be a church leader. When God called me to work for the†¦show more content†¦77). Nouwen means it is easy to be tempted by the secular things that lead people to forget one of the most important teachings of Christ: love your neighbor as yourself. Without love, Christian leaders’work within the ministry would be stressful, unpleasan t, and spiritually ineffective. In his book In the Name of Jesus, Nouwen points out that love is one way to overcome these temptations. He also reminds us of the most important teaching of Jesus: â€Å"We love him because he first loved us† (1 John4:19). This is an important message. Because Jesus loved us first, we first have to give our love to others. Nouwen confesses his own experiences in similar conditions. He probably was acknowledged as successful in other people’s views, but he recognized that his academic background and spiritual experiences were not attractive to handicapped people. He learned that these handicapped people led him â€Å"to receive and give love regardless of any accomplishments† (p. 28). Nouwen’s statement shows that he is learning to be loved and give love for people who are with Christ. He freely relinquished his identity as known by his secular achievements. It is true we are often tempted by success, achievement and wealth. Sometimes it is hard fulfilling the role as leader in a church, and one can experience loneliness abstaining from temptations. However, one’s effective leadership is possibleShow MoreRelatedChristian Leadership Paper. Our Healthcare System Is In4065 Words   |  17 PagesChristian Leadership Paper Our healthcare system is in a state of constant change. Just as the industry was adapting to the demands of countless healthcare reforms, the fate of regulations like the Affordable Care Act (ACA) and others like it, dangle in the wind. As the country transitions to a newly appointed administration, there is an increasing level of uncertainty among industry leaders. Federal, state, and local mandates continue to drive the need to improve the quality, costs, and outcomesRead MoreEssay on Biography of Martin Luther King522 Words   |  3 Pagesthe year of 1957 was the year when Martin was the president of S.C.L.C , which stands for the Southern Christian Leadership Conference, Martin was also the founder of the Southern Christian Leadership Conference (8). The year of 1957 was a very good year for Reverend Doctor Martin Luther King Jr., not only did he form and was the president of the Southern Christian Leadership Conference ,but it was the first time that he appeared on the cover of a magazine, and the reasonRead MoreRhetorical Analysis Of Martin Luther King s Speech1460 Words   |  6 Pagesin a specific way. One of the reason why this text became the most popular text of our century. First of the speaker Martin Luther King Junior deliver his how he delivered his speech in a majestic way is a preacher of the Southern Southern Christian Leadership Conference, (Martin Luther King, Jr.) BIOGRAPHY, familiar with public speeches â€Å"I have a dream†: Who doesn’t have Martin Luther King speech resonating in his head when he hears these worlds. â€Å"I have a dream† When this repetition is so wellRead MoreEssay on Analysis of Martin Luther Kings 1219 Words   |  5 PagesBirmingham. As head of the South Christians Leadership Conferences (SCLC), Martin L. King, Junior., in the year 1963 acknowledged Birmingham, Alabama, as possibly the most carefully segregated city in the United States. His decision to make Birmingham the next battlefield on which to implement his nonviolent civil disobedience strategy brought him condemnation and criticism from fellow clergymen, friends and enemies, black and white. 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In 2010, she was awarded the PresidentialRead MoreEssay on Rhetorical Analysis of the Letter from Birmingham Jail983 Words   |  4 Pagesthose of his organizations as well (The Atlantic Monthly, 82). In paragraph 2, King outlines the hierarchical leadership in his organization and the relationship between his organizations with other organizations that are contrary to the obvious reason he was striding to. It is of absolute no impact to tell the clergymen of the honor he serves as a president of the Southern Christian Leadership Conference. He ought to have stated the exact reasons of his coming to the City and the link of the same to

Information Sysems Free Essays

Use of Video Conferencing to gain competitive advantage in New Bank New bank can make use of video technology to connect customers with the right experts in a short span of time to provide quick and personalized service on-demand. Most banks worldwide are in a nascent stage of using video to carry on various businesses with their customers remotely; hence New Bank can take advantage of this. Through video-enabled web conferencing or branch office video conferencing the bank can conduct high risk, high return businesses of discussing purchase and sell of stock, selling mortgages, structuring investment portfolios and advising on loans. We will write a custom essay sample on Information Sysems or any similar topic only for you Order Now Advantages of adopting video conferencing in New Bank (Drivers) * Optimization of the cost/lemon ratio Cost income ratio is the standard benchmark of bank efficiency. In some cases, bank balance sheets and cost income/ratio are in an unhealthy state such that reducing cost whilst increasing revenues becomes critical. In this regard, video banking will help in reducing cost/income by decreasing branch banking headcount and improving revenues effectively. * Integration of disparate business processes Video technology paves way to integrate the disparate processes in the enterprise ND bring synergies between business teams across geographies. Real-time remote access Video conferencing enables real-time access to expert bankers located remotely. This then improves the quality of interoffice interactions. * Value to customers Video technology implemented in retail branches can provide high value product information to customers. This decreases turnaround times for closure of customer quer ies. * Enhancement of branch banking interactions Video conferencing allows expansion of video across branch networks helps information dissemination and cross selling. Visual Connect Video conferencing is used to connect customers with product experts when selling higher margin products. This then allows wealth management experts to maintain visual contact with clients spread across the branch network. Examples of real life scenarios of video conferencing * Video teller technology in retail banking This is ideal where financial organizations seek to offer personalized transactional services to customers more flexibly and its benefit is that, it optimizes branch resources by focusing on higher value, non transactional advisory work and permits a eider range of services at branches and unstained locations. Social Media Innovation This is ideal to support a virtual branch online to support enquiries regarding advice on mortgages, foreign exchange and setting up payments. The merit of this is that it helps in providing personalized services to the customer and enhancing customer relationship. 2. Use of automated call centers in New Bank to capture competitive forces New Bank can adopt automated call centers as a meaner for cutting costs and improving transactions from hi gh touch, high cost, traditional branch banking channel. This then allows branch employees to concentrate on revenue generating activities. Additional benefits for using automated call centers include: * The creation off comprehensive view of each customer’s profile to understand his or her needs. * The standardization of the sales process to maximize the use of customer information in sales. * The upgrading of the personnel’s skills so they can satisfy the customer by offering the right products and services. This allows the recognition of productive staff with the facility to monitor operator productivity. How to cite Information Sysems, Papers