The Movie Exhibition Industry 2011 - 1172 Words

Business Strategy 491BMAL November 10, 2013 The Movie Exhibition Industry: 2011 What can exhibitors do to improve their performance? To reverse the downward trends in attendance? To improve their profitability at a time when the studios, relying on the box office more than ever, are increasingly looking internationally? Let’s start with a SWOT analysis of the local exhibitor: SWOT Analysis Strengths * Offer a product that is still relatively affordable for families and patrons * Product offers an â€Å"escape from reality† for consumers in a recessive economy * The â€Å"big screen† experience still cannot be duplicated at home * High profit margins on concessions and advertising * Lower cost digital versions of movies†¦show more content†¦They could also offer package deals to families that would include tickets and a preset concession value or product. This would grow the adult demographic of parents who have small children that want to see the latest kids release and be guaranteed concession sales for that group of consumers. Another opportunity for theatre owners is to look at alternative uses for their facilities. The overhead costs of the facility are fixed but could be offset by renting spaces during off-peak hours for events such as business conferences or school events. They could also use their screens to show things other than major motion-picture releases. With digital equipment I’m sure there would be a way to contract with major networks and cable providers to show popular television series finales. The audiences of these series are hardcore fans. They could market the allure of a big-screen and the opportunity to experience the show with other fans. For example the audience for shows like The Walking Dead, Homeland, and many other popular shows is a huge market. Often these shows air on nights that theatres have low attendance. They could market it with discounts offered for customers who come in costume. Another product modification could be the ticket pricing set up. Perhaps they could lower the price of movies after they haveShow MoreRelatedThe Movie Exhibition Industry: 2011 Essay1196 Words   |  5 PagesMGMT-780-623 - Week 3 Assignment The Movie Exhibition Industry: 2011 SWOT Analysis Strengths Internal – new digital technology with 3D optional feature, buildings (whether rented or owned) are large (most are multi and megaplex style) External – leverage in both the concession industry and the distribution industry Weaknesses Internal – rely on concessions and advertisements, concession pricing, experience largely the same as every competitor External – content, consumer income, marketingRead MoreFilm and Movie Industry1612 Words   |  7 Pages2013 The Movie Industry in 2008 (Case A amp; B) MBA Student: Waseem Hasan Ismail Submit to: TAGSB Administration 27 February 2013 Table of Contents Introduction 3 The Movie Industry in 2008 (Case A) 4 PESTEL Analysis – External Environmental 4 Porter’s five Analysis 4 Profitability Model for movie theaters 4 Key strategic issues facing movie theaters 4 Strategic actions that exhibitions might consider 4 The Movie Industry in 2008 (Case B) 4 Outlook for the movie industry improvedRead MoreCase Study Movie Exhibition Industry Essay1529 Words   |  7 PagesStrategic Analysis of Movie Exhibition Industry By: Kim Saline February 24, 2010 Objective: To provide an analysis and make recommendations to increase revenue in the movie exhibition industry. 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